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Online Form Buttons...Some Tips.
Right, now I know that this doesn't sound like the most earth shattering piece of advice but here's a few quick little tips that are free to implement and can make a surprising difference to your conversion rate.

OK - so you've got the visitor to your landing page and have given them a compelling reason to sign up, download or fill out their contact details for an online lead.

They look at the online form with your questions and right at the bottom is a button with 'Submit' written on it.

Not particularly compelling is it?

Far better to have the BENEFIT they'll receive for clicking on the on the button.

e.g. 'Download Your Free Report' or even just 'Request a Callback' is more compelling than just 'submit'

How to Make Online Form Buttons More Effective.

Firstly, try and include some urgency :

e.g. 'Download Your Free Report Now'

The words 'Today' or 'Now' or 'Immediately' give more gratification to today's lightning-speed low-patience visitors.

Secondly, try adding a couple of chevrons to make it obvious that not only is it a button, but it's going to take you somewhere...

e.g. 'Download Your Free Report Now >>'
(Capitalising the first letter of each word usually works well)

Thirdly, try experimenting with different colours of the button. The standard dull grey borderless doesn't have a particularly magic conversion rate.
(I'm getting great results with a red border with a green mouse-over effect)

The Reset Button
How frustrating is it to complete an online form, click what you think to be the 'submit' button and all it does is clear the form?

Personally I never even have a reset button on any of the forms we make as I can't see the point of them and have never needed them. If you MUST have one for some application, may I suggest it's NOWHERE NEAR the Submit button and maybe even use a bit of javascript to ask people to confirm if they really meant to erase all the information they've just typed in!

Increasing website conversion by improving buttons is just one very small way to boost your sales for no increase in cost. Why not let us help you make massive differences to your web marketing? Talk to us...

Register Now...for a complimentary consultation! Surprise yourself.

http://www.mklink.com/getstarted

'til next time,
Mike Knight - MKLINK.