Google
Alerts
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http://www.mklink.com/training/
for more internet marketing tips
What is it?
This is a handy little service offered at no
charge from
Google that lets you know when certain web pages have changed.
Or blogs.
Or noticeboards.
Or
forums.
It sends you an email so that you are automatically notified of
any changes.
You can then link this email to a text-message service if you want
to
receive an SMS about updates that are particularly important or
urgent
to you.
Why
Have it Set-Up?
You're probably already aware that you can request that
Ebay
sends you an alert via email every time an article appears for
sale that
fits the profile you've set-up.
It saves hours of searching and re-searching through Ebay
to
see if there any bargains of a particular type of product has
appeared.
You can even do clever things like filter the results so that only
items
within a certain radius of your house are emailed to
you.
Similarly, Google alerts enable you to stay on top of
things
that are important to you.
It may be that you want to know if your competitor has
updated
their website (e.g. a price) or whether a blog or article has been
updated
for example.
Specifically, if you're keen to stay on top of your search engine
optimisation,
having Google alerts set up will let you know about changes in
your niche
so that you can react and update your site content and so make
sure you
consistently out-rank other people
Use It to Track Your Reputation
I've written before about the importance of maintaining your
online reputation.
With the recent advances in social networking online, keeping tabs
on
what people are saying about you can be time consuming.
Simply having your company name setup within Google alerts means
you can
be notified any time someone is saying anything about your
company. So
you can make sure your reputation is as it should be!
Obviously there are other applications as well and in fact of
course you
will have your own unique requirements to be alerted about.
From speaking to people, I get the impression that surprisingly
not everyone
is aware of this nifty little tool so I thought I'd share it with
you
in case it had slipped past your radar.
It's available at http://www.google.com/alerts
Anyway - I'll speak to you again soon with some more tips.
Meantime, if
you think you'd benefit from some straight advice, just go to http://www.mklink.com/getstarted
'till next time,
Mike
Knight. MKLINK Internet
Marketing
Tips |