Viral
Marketing - 8 Basic Tips
mkLINK
Internet Marketing Tips(Tuesday 24 October 2006)
Viral Marketing is where
you forward a marketing message and it(hopefully) grows exponentially
as your recipients pass the message to their network of peers and colleagues.
The great thing about Viral Marketing is that :
Here's a few ideas to try Viral Marketing...
1 - Offer an incentive
For most of the methods of viral marketing below, offering an incentive
e.g. "10% discount if you refer this email to 5 people" etc - greatly
increases
the effectiveness. Quid Pro Quo. Look at http://mklink.com/internet_marketing-tools.php
2 - Email Signature
Simply putting your message at the footer of your emails can boost
traffic .Remember
to add the signature to all your outgoing emails and replies. Make the signature
stand out in some way. Keep it Short & Sweet K.I.S.S.
3 - Customized Screensavers.
You can buy ScreenSavers and customise them. Imagine thousands of people
seeing your
company message on their screens! They have to be appealing though - or people
won't bother.
Also - the screensaver needs to relate to what your site sells.
(Call me for advice re screensavers.)
4 - Tell a Friend
These scripts - put in an appropriate place on your site, encourage
your
visitors to email their colleagues. If your visitor happens to know someone
that needs your services...this is an excellent way to allow them to refer you.
Again, call me for advice about this.
5 - Don't Consider the Referral an opt-in.
Be careful - when someone refers a friend, this referral should not
be considered an opt-in!
You should allow the referral to opt in - of their own accord-via the usual
way.
6 - Personalize the Referral Email.
Opt-In rates improve dramatically when the person receiving the 'Tell-A-Friend'
email
is aware that the email was generated by their friend - so include all contact
details in the
body of the email and the friend's email in the subject line.
7 - Write Info Articles
& Allow them to be Distributed.
In exactly the same way that I send a regular newsletter about Marketing Tips,
you could write an article that can either be emailed or downloaded from your
website.
Giving free, useful information is a very powerful and hugely effective method
for
getting more traffic.
Not only will this increase traffic, but it also helps establish your credibility.
Using a blog can be a good move - checkout
ours at http://www.mklink.com/blog/
8) - Newsgroups
& Chatrooms
Being careful not to 'Spam' these, you can
raise issues, post informative articles and generally raise your profile.
Simply make sure your signature - i.e. website address - at the footer of
every posting.
** NewsFlash **
We now offer everyone who has an Internet Presence an Opportunity to make
money from MKLINK - both directly AND by referring others...
Checkout http://mklink.com/affiliate_signup1.php
Want to know More?
Simply reply to
this email, call me on 01454 852414 or visit
my site :
If you found this
useful - please pass this on...