Website
Analytics - The Basics
mkLINK Internet Marketing Tips(22 May
2007)
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"Maximise Your Website Conversion Rate with MKLINK"
You
can now save your money and increase your profits by
analysing your website with tools, software and know-how.
Don't worry
- I'm not going to get too technical here - just cover
the very basics - which I'll be adding to over time.
If
you really get into this, then there's techniques, software and
analytics skills which would make Einstein give up and go home.
What's Your Website
Sales?
Well, as
you're doubtless aware by now, your website output is :
Sales
£££ = Visitors
x Conversion Rate(%)
Let's
say your turnover generated by the website(either sales or leads)
is an average of £9,000 per month.
If
you could "wave a magic wand" and increase your traffic by 10%
and your conversion rate by 15% then...
...Your
New Sales Figures
are :
£9000
x 1.10 x 1.15 = £11, 385
i.e.
that's an additional £2385(i.e.26%) increase.
meaning an extra £28,620 per Year!*
*For perspective, our typical fees
for managing your analytics
and achieving these results for you would be just £297 per month!
More
examples at http://www.mklink.com/examples.html
What Are You Measuring?
The
biggest Key Performace Indicators are of course
visitors, leads, sales and conversion rate.
However, these
are just the end results.
To get these results, we need to know - and consequently improve :
- Search
Engine Ranking
- Inbound
Links
- Google
Page Rank
- Time
on site
- Pay
per click dynamics
- Returning
visitors
- Usability
- Clarity
- Navigation
- Abandonment
rate(Expecially Checkout Abandonment or Contact forms)
- Page
views per visitor
- Average
order value
- Keyword
analysis
- email
signup rate
- email
penetration
- competitor's
sites
- the list is endless!
Naturally,
if your website generates a £1000 a month you'll have different
priorities
than if your site turns over millions per month.
In the forthcoming issues, I'll be concentrating on these areas and showing
you how to improve your website's performance specifically by measuring
and then improving these key areas.
'till next
time,
Mike Knight.
http://www.mklink.com
For more
details or to speak about your website,
simply call me on 01454 852414, reply
to this email
or visit mklink.com/contact2.php?source=newsletter
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