A few Ideas to Save Money on Google Adwords

One important part of your Internet marketing strategy may involve
building a list of prospects using a pay-per-click Google AdWords
campaign.

The advantage of using Google AdWords is that it can produce a
high qualitylist because it's highly targeted and relevant. This is
because it is based on the keywords that you have chosen, the
advert you've constructed, and the 'squeeze' page you've designed.

So what are the steps to building a list using Google AdWords?

Step 1 - Conduct Keyword Research and Design Your Google Account Structure.
This stage is of major importance to your success because it helps
to keep things targeted from the beginning.

Draw a circle on a piece of paper with branches coming out
containing what you believe to be the most relevant main key
phrases.

Use the Google Keyword Selector Tool to select a number of relevant
and popular key phrases, and search for synonyms and related terms.
Use other keyword selection sites e.g. nichebot.com,
wordtracker.com and keyworddiscovery.com.

Use the Google Traffic Estimator.
Set up an ad group for each of these main key phrases and use all
the variations of it your have found within each group - single,
plural, hyphenated versions etc.
n.b.. With Yahoo marketing, one phrase covers the single and plural
variations but this is NOT the case with Google.

Step 2 - Create Your Adverts
There are only 95 characters for a Google AdWords advert, 25 for
the title and 35 each for the two description lines underneath.

DO NOT USE THE CHARACTERS TO SELL.
The goal is ONLY to get people to click on your advert.

In each ad, put the key phrase in the ad title so it's in bold as
research shows that click through rates are higher if the key
phrase is in the advert title.

Design a kind of template advert.
Produce 3 different adverts for each variation (using the template
advert), changing the order and arrangement of key phrases within
it. Track the effectiveness of each to see which one works best
- TEST, MEASURE AND COMPARE.

Step 3 - Create The 'Squeeze' Pages
The squeeze page is the page that people are directed to when they
click on your Google AdWords Advertisement. This page should be
built using the same key phrases for building blocks as the Google
AdWords advert that is pointing to it.

Each variation within each ad group should go to a squeeze page
that has been changed accordingly with regards to the key phrases -
maximum relevance and targeting should be what you are looking for.

Keep the squeeze page simple and make sure that every element in
the page has a reason for being there i.e. it's helping to convert.
Prepare some kind of value-adding download or service that is FREE.
Give the page a large, attention-grabbing headline and include the
word FREE.

Google could penalise you for saying something is free when it's
not, so make sure it is.

Use a sub-headline with the word FREE in it to encourage people to
read further.

Add a 'call to action' line below this e.g.
"Receive your FREE gifts now by entering your name and e-mail
address below"

Google may regard a simple 'sales letter' style page to be a scam,
so include navigational links on the page e.g. links to a page
which opens in a separate window, showing pictures
of and giving some information about the free gifts they will
receive if the follow the call to action.

Links help your 'quality score' with Google (which lowers your cost
per click), and they have been shown to increase the chances of
conversion.

Include an opt-in box (small form) asking for a name and e-mail
address. Include a 'call to action button' e.g. Receive my FREE
gifts now.

Research has shown that the conversion rate is increased if the
text on the button states
exactly the action you want users to take (and the benefit of doing
so) rather than just saying 'submit'.

Add a link to a detailed privacy policy page that opens in a
separate window. Include another couple of lines below this
designed to increase
curiosity e.g. stating possible benefits of following the calls to
action. End with a sense of urgency i.e. make the offer time
sensitive to encourage immediate conversion.

Use professional looking graphics and consider using a columnar
layout because this is what Google is used to i.e. try not to make
it look too much like a sales letter page.

Change and test different aspects of the page to keep increasing
the page's conversion rate.
n.b. The best possible squeeze page would be exactly customised to
your key phrases, which should ensure relevancy and a better chance
of conversion.

So, a high quality list can be built, and return on investment can
be maximised by building Google AdWords campaigns form the keywords
up.

Ensure relevance and targeting is high, and Google optimisation
rules are adhered to in your compelling squeeze page so that the
quality score will be high, and so the cost per click will be kept
as low as possible.

Want more details?
Checkout my training system "FREE" for a month...!
http://www.mklink.com/training/

'till next time,

'till next time,

Mike Knight.
MKLINK Internet Marketing Tips