Getting
Links To Your Website
mkLINK
Internet Marketing Tips(Tuesday 21 November 2006)
Objective:
Get other sites with high traffic to link to you.
Why? Linking Strategies are one of the most powerful
ways to
market
your website.
You'll probably know how important it is to get good inbound links to
your website
from my other articles at :
http://www.mklink.com/newsletters_08_02_06.html
and
http://www.mklink.com/newsletters_24_02_06.html
To recap
the main advantages:
Firstly,
most people
have already been approached by automated robots asking to
simply trade links.
At best this is just rude - at worst, it encourages sloppy linking
practices
and can
be a breach of the spam laws - so don't do it.
1) Find out who your target market it and where they go.
2) Go to these places(Websites, newsgroups, forums etc) and get some
personal
information about the owner
3) Read their website and find some information that you find
interesting and
that
will help your visitors.
4) Compose a (very) personalised email to the site owner.
5) Don't give up - if you don't get a reply-try again,try harder or try
something
else.
It's the
last few
steps that people fall down on - and those same steps where,
if you're prepared to go the extra mile - you will make all the
difference and
be
ahead of your competitors.
The key is not just to simply say "Hello, can we exchange links
please"
as this has
no value whatsoever and will almost certainly be ignored. You need to
explain
the
benefits of how linking to your site will be in their interest and of
use to
their
customers.
Naturally, this will only be the case if you have useful, relevant copy
on your
site
and is in no way competing with them.
Make exchanging links very easy for them. Offer them the HTML code(ask
your
web
designer for this) So that they can link directly to the exact part of
your
website
that is relevant. Don't be sloppy and just get links to the home page.
Include
your
telephone number and email address - in case they want to get in
touch.
Don't Give
up.
People receive hundreds of emails every day. If you have copy on
your site that really could be of use to someone else to link to - try
again.
Offer a reciprocal link next time.
Getting inbound links is a long process, but well worth the effort.
*For example, www.mklink.com has a Page Rank of 5 - pretty good.
We get a lot of traffic as a result. There are companies who
offer to do the work for you. Vet them carefully and they could well be
a good
investment.
Want to know More?
Simply reply
to
this email, call me on 01454 852414 or visit
my site :
If you
found this
useful - please
pass this on...