Drawings and Doodles. (And Pics of Women)

Checked out http://www.mklink.com/getstarted/ yet?

Adding Illustrations, photographs & "doodles" to your site.
By now, you'll know just how important it is that you do whatever you can to improve your website's conversion rate and that you are constantly looking to improve it.

One thing that all serious marketers know - but not a lot of website owners(or even website designers) is that adding "human" components to a web page can greatly increase the response rate.

To demonstrate what I mean, let's look at an offline example. Let's say that you receive a letter through the post.

If the envelope is printed and has a logo on it, you'll know that it almost certainly comes from a company and consequently, you're less likely to open it with any great speed or enthusiasm. You might even have it opened by someone else.

But when you receive a letter with a handwritten envelope and a good old fashioned stamp, you know it's been written personally and with any luck there might just be a cheque in there!

So you open it...and read it. Job done.

So use this knowledge on your website!

Studies have shown that having photographs of people on the site will increase response. Unsurprisingly, images of attractive women on a website can increase response from men...and women too! I can vouch for this personally when I setup a call-to-action button on a client years ago who sold industrial castors - the response almost doubled!

But when I said "humanising" your web pages, I didn't mean turning into a semi-porno website...

I meant things like adding cartoons, illustrations and even handwriting font (but judiciously as handwriting's harder to read than say Times New Roman).

So, if you have a web page advertising handbags, you could do worse than show an image not only of the handbag, but add an image on a lady using it and write(you'll need handwriting font) next to it - in say lipstick red for example, that the price has been slashed - or something like that.

Or add an image of a handwritten post-it note. The opportunities for making your website less "advert-like" and more "hand-written message " are endless.

In exactly the same way (although it's a little dated now) when you see an advert in the classified ads with a hand-drawn circle around it, your eye is naturally drawn to it.

The whole point is that the site contains handwritten messages or an image of the owner, or a little cartoon or something that not only makes it less boring but add personality to it.

Remember - people buy from people.

My own website contains illustrations and they helped my conversion rate.

The ultimate way to humanise a web page is to add a video clip on it, with someone demonstrating, endorsing or explaining the product or service on that particular page.

As always, test & measure & tweak for maximum response.

I know it's a pain in the proverbial but this is the stuff that saves you money and can mean the difference between success and failure.

Meantime, if you think you'd benefit from some straight advice, just go to http://www.mklink.com/getstarted

'till next time,

Mike Knight. MKLINK Internet Marketing Tips