Beware
Google Impersonators
Checkout http://www.mklink.com/getstarted/
for more internet marketing tips
From
time
to time I get calls from companies that tell me that they work for
Google.
They do their best to give the impression that they are a division
of
Google and that they can run my pay per click campaign for me at a
fraction
of the cost that I run it myself.
Of
course,
I don't tell them at this point who I am or how many hundreds of
thousands
of pounds I have spent with Google, both for MKLINK and the
handful of
clients I still work with in this regard.
The
last
chap rang me up and told me that he has 5 computers in front of
him(!!??)
and that he guaranteed he could save me an instant 30% by
optimising my
campaign.
Again, I
didn't tell him how many hours I had already spent optimising my
campaigns
to get both my click through rate and my landing page conversion
rate.
Unless you
have a lot of spare money my suggestion is that you run your Pay
per Click
campaigns yourself. Or at the very least learn how it should be
done so
that if you do outsource it, you can always stay on top of it. Do
not
be confused by this.
I preach this message exactly the same way that I preach that
business
people should be in charge of all their search engine marketing
themselves
because it will save you a lot of hassle, complaints and
ultimately money.
No-one cares about your search engine placements more than you
do!
Remember,
you do not have to do it all yourself, you can train someone to
take ownership
of it. Why pay agency rates for something that you or someone you
can
hire from the local college can learn for next to
nothing?
If
you are
confused by it all then Ring Them Up!! Google wants to
help you!
It is in Google's interest that you are happy with your
campaign
and that it is working well for you. Many people try it, fail at
it and
leave it alone. Which is a shame because people are there to help
you.
If
you want
help setting up a campaign and are a new
customer, try
calling 0844 338 0341.
This is the number taken straight from Google's own website. (This
number
may well change).
I spoke to a very helpful chap called Jamie Bain.
Specifically the company is called Google Ventura and the good
news is
that they will help you set up a campaign and they don't charge
you any
money. If you already have an account, you will need the more
traditional
technical support, which can be found at https://adwords.google.com/support/
As always, if you would like an introductory consultancy to see if
we
can help and train you with your internet marketing for better
results,
simply sign up at http://www.mklink.com/getstarted
today or call 01454 852414 and we'll be happy to
try
and help.
'till
Next
Time,
Mike Knight.
Internet Marketing Advice & Training for Businesses since
1998.
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