Using
the Google Keyword Tool.
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If
you didn't
already know, Google now gives you keyword search figures to help
you
with your PPC campaigns.
Prior
to
this, it only gave away little green 'bars' - i.e. images
representing
estimated usages for keywords.
(Hoo-Bloody-Ray!)
I'm
not entirely
sure why they decided to do this as Google like to keep things to
themselves,
although my guess is that people overspending on the daily budget
that
was estimated for them by Google could well be a deciding
factor.
Anyway -
it means of course you should use it - especially if you're using
PPC.
And if you're not using PPC - then my suggestion is that you setup
a Google
account
anyway, just to get the benefit of this tool. (Personally I'd
suggest
that you try PPC anyway at this point)
Basically, Google shows you the popularity of keywords(&
phrases)
and their expected CPC. It lets you sort the columns by whichever
field
you like and export the data directly into your PPC
campaigns.
But
you can
use this information in other ways. You can decide which key
phrases are
suitable to be targeted for natural SEO.
So, choosing keywords for your navigation, or page titles, alt
tags, anchor
links, product descriptions, meta tags, page content in fact all
the usual
stuff is now made easier and more 'scientific'.
As with before the update, you can still get a count for
mis-spellings,
synonyms and other suggested key phrases, together with predicted
search
volumes.
My suggestion is that the higher the volume of keywords being
displayed,
the more you'll need to use [Exact Match] or [Phrase Match] from
the drop
down list on the top right hand side. Otherwise, you can have a
lot of
irrelevant data.
You can 'seed' the keyword query either by directly typing in a
keyphrase
or entering a URL. If you enter a URL, Google scrapes the keywords
out
of it and lists these.
A good tip I read - don't use your own URL unless you are at the
top of
the natural rankings. Simply find your competitors' website
address that
always seems to be doing well and use theirs!
There's
loads of interesting data that isn't displayed by default so have
a play
with the drop down list at the top where it says 'Choose columns
to be
displayed'
For example, if you're looking for fluctuations in search
volume(for example
you're selling stuff for Christmas) then have this field available
and
you can see the relative amounts over the last 12 months.
(It's my guess that this drop down list will have other stuff
added to
it over time)
Rather than
giving you a blow by blow account of HOW to use it - I suggest
that you
simply have a play with it. If you DO want more help with using
it, try
joining the MKLINK Internet Marketing Masterclass - available
below...
Just go to http://www.mklink.com/training/
today and register for a month's trial.
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'till next time,
Mike
Knight. MKLINK Internet
Marketing
Tips
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