Let
Google Pay YOU for a Change! "Using Google Adsense to Earn Money from Your Website" By
now, you've probably heard that you can advertise on Google's Website(AdWords)
and only pay per click. That is, you only pay each time someone clicks
on your ad and thus visits your website. How Does it work? Well, let's just revise the Google PPC model a moment. Essentially, you pay Google to display your advert. Basically, the position of your advert is a function of 3 things : 1)
How much you're prepared to pay in relation to you competitors. 2) How popular your advert is. Good ads are 'rewarded' by being given higher rankings. This self-policing system is pretty cool in that better ads appear at the top - creating a climate of producing decent, relevant ads. 3) How relevant your website is. Google now index the web-page that you're advertising and if it ain't relevant - your ad's position will be penalized. When
you advertise on Google - you have the option to advertise just on Google,
or also advertise on Google Partners(e.g. AOL) and/or advertise on affiliate
websites. You can - and should - set the price of advertising on affiliate sites to be less than that of Google Direct. I experimented and 10% worked for me - you'll need to test. What Does this mean for me? Well,
it means that people may want to advertise - via Google - on your website. There
are 2 schools of thought about this(yes and no obviously!) Unless the situation is unusual, it seems more likely that you'll have paid (either directly or indirectly) more to get that visitor to you than you'll receive by getting paid when they click away from your site. Ironically however, you can actually use Google AdWords to get people to your website and then get paid for by advertising with AdSense. Assuming you know what you're doing, this can be profitable - it's called arbitrage. The idea being you choose and pay on cheap phrases to get people to your website for pennies then get visitors to click on ads that generate more revenue(i.e. expensive phrases) than you paid out - with the difference being your profit. It
may also make sense to monetize your traffic when you've finished with
it. Some people make an absolute fortune via Google AdSense and all they do is get traffic to their websites or blogs just so that they can display Google Affiliate Ads on their website. Typically, they spend a lot of time and effort writing articles and getting high up on the search engines - so that they can attract more 'eyeballs' visiting their site and ultimately clicking their sponsored ads. As Google advertising is bid-based, you'll get paid different amounts(a very rough rule of thumb is that you get half of what Google gets) for different ads that appear. Economics dictates that you'll get paid more for competitive subjects than for niche subjects - precisely because getting eyeballs from these areas are harder. So, areas like loans, cars, moorages, pensions can be extremely profitable - if you can get the traffic. How would YOU like to get paid £5 every time someone just clicks an ad on your site? Conclusion? Google AdSense makes you money. Just be careful you're not compromising your sales or leads for it though. Bear
in mind that Google AdSense now delivers images and Video as well as jut
text - so you can play about a bit with these and possibly add a bit more
va-va-voom to your site. For
more details or advice about your website, simply call me on 01454
852414 Mike
Knight. |