Embed Your Visitors Key Phrases

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What do I mean?

When I visited the Internet Show at Earl's Court, I came across lots of neat business ideas that people were selling.

One company was selling a system where you could dynamically integrate your visitors Search Words directly into your pages for better SEO.

You'll appreciate that search engines get countless queries every day.

They keep all those queries on a database and then sell that information.
For example, this is how wordtracker get's it's data - checkout wordtracker.com

This is the kind of information that SEO companies use to research their clients potential traffic and consequently aim for better search engine placement.

However, companies that have a large site site, especially those with e-commerce shops can also have a search box within their site.

(If you have such a search box - put it at the top right hand corner so it's easy to find)

Consequently, clever business owners record what people are typing into their search boxes and discover what people are looking for.

Which offers two useful benefits :

Firstly, they can see directly what their visitors are looking for and consequently react. They can add the items to the site if they weren't there before or increase the prominence.

Secondly, they can add those search words to the main body of the website so that the search engines pick it up - and the process snowballs.

Now, this is nothing earth shattering and new but it is a useful way of keeping an eye on what your visitors are looking for.

Another way is to have a look at your web statistics.

As well as all the other really useful information it gives you, a list of search engine key phrases that were used to locate your website is usually given as well.

(If you haven't got a stats program then you can get a free one at www.statcounter.com - it's adequate for most SME's.

Et Voila - you an scurry off and make sure that these key phrases are properly embedded into your website so that you get more visitors looking for the same things.

This is of course a rather circular logic because of course the stats program will only record the key phrases of those visitors that actually reached your website.

There will be lots of other people using different key phrases that didn't reach your website!

Which is why you should use something like wordtracker as well and continually pump it for information, like we do.

There are other ways of looking at what people are searching for within your website, especially if it's e-commerce.

Look at abandoned purchases and see what they were going to buy.
People often just use the shopping basket to get a price with no intention of buying.

See which landing pages the visitors are arriving on via the search engines and then see what those landing pages are offering.

(Of course, if you're using Google pay per click then a lot of this detective work is redundant)

I'll leave you with the thought that one of the best sources of key phrases to embed your site is via your enquiry forms.

This is because when someone fills out an enquiry form, they are typically using the language that they'd use when searching the internet. Perfect!

A quick note of caution here. If you don't have an enquiry form but just an email link
then you'll want to remove it else you'll get 'harvested' and spammed.

Would you like more Internet Marketing Tips?

- Checkout http://www.mklink.com/training/ today.

'till next time,

Mike Knight. MKLINK Internet Marketing Tips