The Benefits of Writing Articles

We all use the web for research, and we all put a value on finding
a website that actually has some substance and provides us with
good quality, relevant information. Articles add considerable value
to your website and your website visitor's experience of your
website.

The benefits of writing articles are many, such as:

- You / your company appear knowledgeable and credible.
This builds trust and can increase the likelihood of the article's
reader becoming a customer.

- You can satisfy the 'what's in it for me?' side of your website
visitor i.e. you're giving them something of value - you're 'adding
value'.

- Other sites will link to your because of the articles, and this
helps to increase your PageRank.

- Adding new articles on a regular basis means that website
visitors return. Your site becomes a resource, enabling you to
build a relationship with visitors. Search engines also like site
that are regularly updated.

- Articles, like FAQs but to a larger extent, can help to educate
and pre-qualify your customers, thus making conversion easier.

- If the article is used by another source, and it has a link to
your website within it, your website will receive more traffic and
gain an 'incoming link' which will contribute to a higher PageRank.

- Writing articles using your own knowledge costs nothing but your
time. It's a low cost way to get more traffic and potentially
increase your conversion rate.

- Articles provide vital content for the search engines, especially
if the articles are very specific, relevant, and include the main
key phrases of your choice.

So, articles can provide obvious benefits in terms of bringing you
more traffic, and increasing your conversion rate, but how do you
go about writing an article for the web? Here are 12 top tips:

1. Address the reader personally, and remember to speak to 'me'.

2. Make 'the point' clear, and give the information quickly.

3. Use your individual knowledge and structure your writing so it's
not just a stream of consciousness.

4. Make the articles concise. Use half as many words that if the
article were on paper, and remember that we are slower at reading
words on a screen /monitor.

5. People 'scan', 'skim' and 'browse' information on web pages, so
use bulleted lists, lots of short paragraphs, use sub-headings, and
highlight (embolden) phrases of key importance.

6. Keep language clear, plain and simple, and make it obvious what
the article is about (keep it jargon free), and make each page able
to explain itself regardless of where visitors have come from.

7. Put the most important points at the top of the article, and the
supporting information below.

8. Make the article informative and useful, not just a blatant
sales pitch.

9. Include the key phrases in the natural flow of the article, but
avoid keyword 'stuffing'.

10. Make sure that spelling and grammar is good, and that any
styles and formatting have been used consistently.

11. Include links (interactivity) to help make your points, and
provide a resources list at the end if necessary.

12. Try submitting your article to Websites that archive articles
that are available for reprinting on other websites, newsletters or
Ezines e.g. ...
http://www.articlecity.com/
http://www.freearticlereprint.com/
http://www.articleinfoz.net/
http://www.freearticlesdirectory.co.uk/


For More Tips & Advice, visit... Internet Marketing Tips

'till next time,
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