What
Your Customers Say About You!
"Maximise Your Website Traffic & Conversion Rate with MKLINK"
"Adding
Customer Testimonials Can Boost Profits
Overnight"
Put
everything
to one side for a moment - like how great is your sales copy and
irresistible
your products, offers or opt-ins are. The BIG question is - what
do your
EXISTING customers think about your service to them?
The
answer
- naturally - should be that they're 'raving fans'.
If
they're
not then STOP and sort it out immediately!
You've possibly
heard it said that it's 6 or more times easier to sell to existing
customers
than new ones. Well, that may be true - I've never personally
measured
it but let's assume it's true.
My guess is that it really only applies if the existing customers
are
happy with you!
It may be that existing customers are still more likely to buy
from you
than potential clients even if you have only given them mediocre
service
due to their ignorance - but that's not really the way forward is
it?
Now,
I know
that in the real world, it's difficult to please all your
customers all
the time.
But,
let's
assume that you're old fashioned like me and that whilst you may
occasionally
screw up - you in fact genuinely care about your customers, your
reputation
and are willing to bend over to help people as best you can
without losing
your sanity.
The
point
being - people who don't yet know you are taking a risk doing
business
with you. Your offer may even seem TOO GOOD to be believable.(I've
personally
had this situation before when I've offered services at stupidly
low prices
to get a few people to use a new product)
People who
don't know you think there must be a catch.
OF COURSE THERE'S A CATCH!
You want them to be really happy with my services so that they'll
come
on board later on and become a long term customer.
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not try out My Internet Marketing System for a Month for just a
fiver?
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But
they
don't know that yet - they don't know you're a decent person to do
business
with because they've had no personal experience of dealings with
you in
the past. Everyone's been shafted at some time or other - that's
why you
need to reduce their perceived risk.
Like
most
things in life - most people are decent and honest and want to get
on
in life. Some people want to take advantage.(I personally believe
karma
will catch up with them but that's a personal conjecture for
another day)
Unfortunately, this makes everyone wary of new
contacts.
Back
to the
point - the old adage that you should be telling your customers
is...
"If you're NOT happy with the service - tell me.
If you ARE happy with the service - tell everyone
else"
It's so important that a potential customer can see that you've
satisfied
existing customers with the same needs as they have.
You
want
your customers to rave about you in reviews, videos, blogs -
whichever
way possible. This will make you CREDIBLE and reduce your
potential customer's
perceived risk.
Why
are website testimonials so good?
1) They're written by real people - not you.
Therefore they have a lot more value and credibility than anything
you
say.
2)
They're
typically not written by copywriters - hence they have an air of
genuineness.
Things
to note when adding testimonials to your website :
Try and ask for as many details as possible. Anyone reading the
testimonials
is looking to see if their own questions are being answered.
Sometimes
it is the background details that make all the difference.
To understand what I mean, see the difference in the two following
testimonials
for (say) dog vitamin-supplements:
Example...
1)
"This
stuff is great - I'll definitely buy some more"
Mrs B Essex
Nice - but almost useless
2) "After I used the 200 gramme course you recommended for 21
days
my collie's weight increased by 2lb and her vitality was visibly
improved.
The most amazing aspect was that her coat had a brilliant sheen
for the
first time in years! Surprisingly her breath improved too,
although she
still has trouble with plaque.
I've tried "Pet Power" and other products without
success..."
Germaine Brown. Pooch's Walking Services. Clydesdale. 01344
...
What
to note
from 2 :
-
It's
much more specific about the details of the product being
used.
- It
has
benefits listed that may not have been advertised i.e. breath
freshness
- It
contains
facts and figures to substantiate the details.
- It's believable
due to the fact she's including plus and minus
points.
- Her personal
details are available - proving you didn't just make it up!
(A link to a website would be great here - or a phone
number)
- It
can
be compared to something else(here we're assuming Pet Power is a
leading
brand that the target market is familiar with)
- The testimonial
should include a benefit that the other products can't
do
- -
e.g.
increase coat shine.
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not try out My Internet Marketing System for a Month for just a
fiver?
Yep £5!!! - Checkout http://www.mklink.com/training/
The
next level :
If you can use sound or video - so much the better. Using a
relevant celebrity
would be better still. In this example of dog vitamins - Barbara
Woodhouse
would be an amazing endorsement.
(Even more amazing as she's been dead for years...)
How
to get Testimonials!
If
you haven't
got may testimonials - ask for them! Happy customers should be
willing
to oblige. A few ideas include...
1)
Supply
a link to your feedback form. Include suggestions on the kind of
details
you're asking for.
2) Send an auto responder after a certain time that explicitly
asks how
they're getting on with the service and encourages a testimonial.
In fairness
- you should be doing this anyway to ensure your customers are all
happy!
3) Incentivise feedback with a prize, competition etc if
relevant.
Where
to put your Testimonials...
Include your BEST ones in pride of place - middle of your homepage
or
main sales copy.
Create a whole section just of testimonials.
Pepper full or partial testimonials throughout relevant parts of
your
site.
If possible - ensure a testimonial appears
wherever
your visitors reach your website.
What
to Avoid :
1)
Never
Make it up or edit the bits you don't want to hear!
2) never post them without asking permission - especially if you
include
contact details
Final
thoughts.
All this stuff may appear obvious but simply getting around to
doing it
is when you'll succeed.
As
usual, don't take my word for it - give it a go and see for
yourself...
Why not try out My Internet Marketing System for a fiver? Yep
£5!!!
- checkout http://www/mklink.com/training/
For
more details or advice about your website, simply call me on
01454
852414
or visit http://mklink.com/contact2.php?source=newsletter
'till next time,
Mike
Knight.
http://www.mklink.com
p.s.
Why not try out My Internet Marketing System for a Month for just
a fiver?
Yep £5!!! - Checkout http://www.mklink.com/training/ |