Maximise
your Contact Form Signups
Checkout
http://www.mklink.com/training/
for more internet marketing tips
What do I mean?
I
mentioned
this briefly last time but a few people asked me to clarify this
point
so I'll give you more details about what I mean.
Having an email address on your website may seem like a good idea
but
unfortunately nefarious software ‘spiders’ trawl your
website
looking for just such email addresses, in order that they can then
sell
these email addresses to spam lists suppliers.
Consequently, if you've had your email address in the public
domain for
any period of time you'll know what I mean and possibly be
receiving lots
of junk.
I
know there
are javascript 'tricks' around it but in my humble opinion, it's
far better
to have a contact form instead,
and
there are some good reasons for this:
1
– It is much easier to track inbound contacts(i.e.
leads)
from a contact form because they all have the same subject
line
and/or from address. This way you can be sure
that legitimate
enquiries are don’t get lost or eaten by a spam filter or
into a
black hole.
(Especially if it’s linked Up to an online
database
like the ones we provide for our customers) As you know,
monitoring leads
and tracking your conversion rate is essential if you're taking
your online
marketing seriously and so it's far easier to count(and track)
enquiry
forms than just a load of emails with different headings &
content!
2 – You can ensure people answer the
right
questions and/or ensure they provide the details that you
need
- .e.g. age, name, gender, phone number etc. A contact form helps
you
format the responses you get, saving you time in having to re-ask
for
vital pieces of information. Of course, all this can be fed
directly into
your database for better management and easier
automation.
3 – You can direct people to a 'thank-you'
page,
which can offer extra information to the client as a 'reward' for
giving
their email address or simply to verify their details etc.
4 – It looks more professional.
5 - You’ll get less spam as mentioned just
now!
A couple more notes here.
I personally suggest you don't bother with the RESET field.
All they do is encourage people to click these buttons thinking
that they're
sending you their information(i.e. thinking they're the SUBMIT
button)
and then they lose the lot - how annoying!(and potentially
expensive in
terms of lost customers)
Have
a field
that tracks where the visitor came from(via your web analytics
software)
and store it as an 'invisible' field rather than asking people
directly
with a text input field as people invariably give the wrong
information
anyway and it just serves to put them off.
Getting MORE people to complete the contact form is another
challenge,
which I briefly alluded to here with your 'thank you'
page.
In a
nutshell,
offer people a taste of what you provide. Offer a bigger 'freebie'
the
longer the contact form is, as they'll have had to be more
incentivised
to complete it - depending on what you're site's about.
Getting people to complete the contact form is what it's all
about. And
I can help!
Why
not get
loads more Internet Marketing Tips?
Just go to http://www.mklink.com/training/
today and register for a month's trial.
'till next time,
Mike
Knight. MKLINK Internet
Marketing
Tips
|