Write a Book! Ebook that is...
mkLINK Internet Marketing Tips(Friday 1 December 2006)

Firstly, I am going to state that you are going to GIVE AWAY your Ebook!

(Creating Ebooks and selling them online can be a very profitable enterprise yet
it's outside the scope of this excercise.)

What you are trying to do here is give your visitors a compelling reason to
visit your site, give you their email address and also recommend the site.

Time and time again I have explained the importance of a Call to Action.
A very Successful Call to Action is to offer something for Nothing!

In this case an Ebook.

So, what do you need to know about Ebooks?

Presentation is King!

1) The Title.
Put Simply, this needs be attention grabbing
(To your Target Market). Like News Headlines - the title
can be responsible for up to 80% of the Response Rate

2) The Cover.
Now, I know Ebooks don't have a physical cover, but nevertheless
having an image of one(refer the one I offer for free on http://www.mklink.com)
increases people's perception of tangibility and therefore Value.

This isn't as silly as it sounds!

(Use the following information to help with the rest of your website too
...but don't forget to test & Measure!)

The Magic of Colours :
Colour has a hidden psychological effect on your Visitors.

Don't underestimate this.

Generally, Bright and bold Colours tend to Fire us up, while softer Colours calm us down.
How colour affects your visitors is influenced by mood, age, sex & background.

So, try and make the Colour of your Ebook suitable for your Audience:

Children : Vivid, Bright Colours.
Women : Soft Pastels
Men : Strong Colours.

...AND make the colour suitable for the content of the Book.

Keep it simple - if possible use as few colours as possible and
try and match it with the rest of your site.

Which Colours to use?
I found this article fascinating :
http://www.guidetoebookmarketing.com/articles.php?articleId=197

3) Content, content, content.
Of course, I'm not saying that the content of the Ebook is third down the
list - but of course I can't help you much with the content - apart from
a few tips...

Your book will usually be read more if the content is original(your own)
but you can leverage other people's content - assuming you have their permission
and that it is worth reading. Naturally, if you are using someone else's material
then you should credit them and provide a link to their website.

As you're not selling the Ebook, it doesn't have to be protected with any particular software.
Make sure people can download either as html(preferable) - or as a PDF.

For extra Exposure - encourage people to offer your Ebook to their visitors.
(Naturally - make sure they credit YOU and have a link to your website!)

4) Actually Writing the Ebook - the Hard Part!

Obviously, you want to pick a topic that You know a lot about or can research about.
Try to think about the things that you enjoy doing, skills that you may have that not
everyone does. Think about things that some of your customers are always asking you.

You'll be surprised at what you know. Remember, something that is trivial to you probably
isn't to someone outside your area of expertise.

Keep it relevant.
If your business is accountancy then writing an Book about fly-fishing
(just because it may be your hobby) probably won't serve you.
Instead - a primer on how to Save Tax would be a better place to start.

Don't Waffle.
Keep the facts short and salient. Remember - you're not trying
to win a Pulitzer prize - you are giving away Information and Facts in return
for someone's private information.

Lastly, Keep it up to Date.
Eensure it is kept in date if the subject matter is prone to change or is likely
to be out of date. Link it to a blog. Ask for feedback - revise it etc.

This also gives visitors reasons to come back to you...

Want to know More?
Simply reply to this email, call me on 01454 852414 or visit my site :