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Website Feedback Widgets
We all have websites that tell the whole world how good we are.

But do we LISTEN to our prospects & clients?

No! Mostly, we're too busy SELLING. Or trying to.

As I keep harping on, most people have a website with a terrible conversion rate because their website simply lists what they do (rather than giving the information that clients want) and the only call to action is usually - "call us" or "email us".

But the challenge with that is that you'll only EVER get people contacting you
that are ready to either buy online or want a sales pitch.

Typically 1% or 2% max.

That leaves 98% of the potential money on the table.

Everyone else that may be interested in you or your services and products simply won't contact you until they're ready - and by that time they're probably not on your website anymore because it might be months down the line.

(Did I ever mention to you the 8 second rule states that you have 8 seconds or less to engage your visitor? It's a very good yard stick to work to.)

I call it a "Pay Up" or "Pi** Off" type marketing.It's rubbish.

It leaves no third option.
Would you walk into a pub, see someone you fancy and ask to marry them?

Of course not - you'd get to know them and find out what they like
and what they want. It requires LISTENING.

And yet I could - modesty aside - walk into a pub, ask 5,000 people to marry me and someone would say "Yes". Now I'm not good looking, charming or even a ladies man, but there will be a percentage of the population that are :

Depressed.
Lonely.
Drunk.
Think it's a laugh.
Bigamists.
Mentally disturbed.
Whatever!

The fact of the matter is that it's a numbers game but it's not efficient and yet THIS IS WHAT EVERONE DOES WITH THEIR INTERNET MARKETING ALL THE TIME!!!

Marketing is communication.

Communication is listening.

So Turn your Website into a "Listening Post".

When someone leaves your site - you'll NEVER know what they would have
wanted. Unlike like a bricks 'n mortar shop, when you could ask them! But now we can ask online as well, with some clever software that adds a 'widget' to your website and asks people for feedback.

Exit surveys - slightly more intrusive - can achieve this as well.

Essentially you can turn your website and emails into a "listening post".

There are various companies that offer this service - e.g. Kampyle and
can charge from £30 to £300 per month(ish).

(I built my own basic one - it's on my homepage. Feel free to ask for details. Nevertheless, it still tracks what people are saying, as well as recording where they came from, which keyphrase they used etc - handy for some quick feedback analytics)

Anyone who uses Ebay knows the value of having a decent feedback score so one of the uses of these widgets - as well as getting a useful insight into what their visitors are thinking, is the ability to build up feedback and also have that feedback displayed on their websites - thus adding social proof i.e. credibility.

The upshot of all this? MKLINK can help you 'Listen' better...

Find out what we can do for you today at http://www.mklink.com/getstarted

Speak soon,
Mike Knight - MKLINK.