MKLINK Website Tips Newsletter

Commission Based Internet Marketing. You only pay on Results.

Thursday 9^th February 2006 - Issue 5

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Hello again and welcome to our Newsletter.

In this issue we’re just focusing on the 2 most important aspects of your online business ...

1. Traffic Generation Tips
Search Engine Marketing-Link Popularity

2. Convert more of your visitors to Sales/Leads
5 ways to create a large opt in email database

3. News & Feedback
Have your Say

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1. Traffic Generation Tips
Search Engine Marketing-Link Popularity

Link popularity has become an important factor in the ranking algorithms of most search engines. If many quality web sites link to your site, you'll have a good position in the search engines.

There are a number of ways to improve the link popularity of your web site. Here are the top 10 tips for high link popularity:

1. Get reciprocal links from complementary sites

Search the major search engines for your keywords. They will return many web sites that don't compete with your site, or which offer complementary things.

Visit their site and then write them an email message to request a link to your site. If you link back to them first, they'll be more likely to link to you.

Consider using the reciprocal links management software which saves you lots of time. It also lists which web sites link to your competitors so that you can request a reciprocal link to your site, too.

2. Write articles for your audience

Write articles about the topics that your web site visitors are interested in. After a while, other web sites will link back to your articles.
You can also send your articles to syndicate web sites. They'll offer your articles to other web sites. Just make sure that your article contains a link to your web site so that other sites who publish your article will automatically link to you.

3. List your web site in regional and industry-specific directories.

A link in regional and industry specific directories is good for your web site because your link will appear on a related page. Links from related pages are much better than links from unrelated pages.

4. List your web site in the Open Directory Project (ODP) directory

If your web site is listed in the popular directory ODP, then your web site will have a good base for the link popularity. Rumor has it that Google starts crawling web sites with the web sites listed in the ODP directory. Best of all, you can add your web site to ODP without paying a fee.

5. List your web site in the Yahoo directory

If you have a business web site, you might want to pay US$299 yearly to Yahoo to have your web site listed in the Yahoo directory. The Yahoo directory is independent from Yahoo's main search engine:

http://docs.yahoo.com/info/suggest/busexpress.html

If you have a non-business site, you can submit to Yahoo without paying: http://docs.yahoo.com/info/suggest/

6. Provide a link directory

Offer a link directory on your web site which links to quality web sites with a similar topic. Your visitors will appreciate such a resource and you'll provide incentive for other sites to link to your site.

You can add a "link to us" page to your web site on which you promise to add other complementary sites to your link directory if they link back to you first.

You can buy professional reciprocal links management software this can help you to create and maintain a link directory (among many other useful things). It also checks if other web sites remove their link to you.

More information about the reciprocal links management program can be found here: http://www.Axandra.com/arelis/index.htm

7. Participate in newsgroups and discussion forums

When you post to newsgroups and discussion forums, add a signature file with a link to your web site.

An easy way to post messages in newsgroups is to create a Google account and to post via their web interface:

http://groups.google.com

To find good discussion forums, just search Google for "forums directory your-keyword". For example, if you want to participate in a marketing forum, search Google for "forums directory marketing".

8. Awards for you and other sites

You can submit your web site to sites who offer awards. If they reward you their award, then they'll probably link to your site. Just search Google for "awards directory your-keyword" (replace "your-keyword" with a keyword that is important to your business).

You can also offer an award for other web sites. Submit your awards page to the above-mentioned awards directories to make it popular. The web sites who receive your award will link back to your site.

9. Give testimonials

Everyone has some favorite software tools and utilities. Contact the publishers or developers and explain why you like their software programs. Some of them will request a permission to display your testimonial on their web site, along with a link to your site.

You can also contact web sites that don't offer software programs but interesting articles. Just make sure that you really stand behind what you say as it can backfire on you if you recommend bad products.

10. Cross-link your sites

An easy way to improve your link popularity is to add a link from your own popular web site to a less popular site of your own.

However, it's very important that one site is not only a duplicate of the other and that both sites are related to each other. For example, CheckYourLinkPopularity.com links to Axandra.com and vice versa. Both sites are different but they offer related content.

Click here for more information...

2 - Convert more of your visitors into Sales/Leads:
5 ways to create a large opt in email database

Why use email marketing? Well, according to NFO World Group...
"82% of online buyers have completed at least one purchase in response to an email promotion”

The benefits of creating a highly targeted and relevant email list of potential future customers is a must for any serious online business.

Please don’t confuse this with the Spam emails we all receive and delete(and hate!), permission based marketing is fast becoming one of the best ways to build an online relationship with your target audience an increase you sites conversion rate .

So let’s look at 5 ways you can do this:

1. Create a Regular Newsletter

This can be a great way to keep your future customers up to date with the latest changes in your industry and must be informative, relevant and of course useful.

Newsletters tend to work well in industries where things change fairly frequently. Remember, you’ll need to allocate time to create your newsletter.

2. Free e-book

This can be a huge draw and also allows you to focus in on a particular product or service. Ebooks can inform and sell at the same time.

For instance, if you provide a service to find and buy property overseas then why not create an e-book “7 steps to buying in France” etc?
Of course, you will need to use an existing one, have it written or write it yourself.

Here’s a link to some useful software

When we used this strategy on one of our sites we improved the conversion rate by 193% over two months!

3. A Free White Paper

This is basically an “authoritative report” on just about any subject you want and can really help you establish yourself as an industry expert.

Imagine the power of a well written paper on “Property investment trends in France” this can really help set you apart from your competition or you could write the white paper with interesting case studies of people or companies using your products or services.

(For examples of white papers go to www.BitPipe.com and enter any subject in the “whitepapers Search” box).

4. Free Courses

A free electronic course on a subject of interest to your visitors is a sure-fire way to increase your opt in email list.
W ith all the opportunities using multi-media this is also a great way to have your information stand out from the crowd by using audio and visual formats. We will be introducing audio-visual very soon!

If you then combine this with delayed auto responders, you can deliver the lessons (including your sales message) over a series of day or weeks.

So, for instance, if you were selling land you could construct the program of lessons like this:

Lesson 1: "How to find great Land investment opportunities."
Lesson 2: "How to negotiate the best deals on Land purchase."
Lesson 3: "How to fund your land investment."
Lesson 4: "How to sell your land for profit."

All the time this is delivering useful information to your prospect and building your credibility.
Therefore the chance that they will do business with you at some stage in the future.

5. Surveys

Surveys are a great way to generate opt-ins; they also provide a valuable service to the people who take part in them. For example, if you had something to sell that was of interest to website builders and you wanted to generate opt-ins, then you could place your survey in relevant newsgroups,forums,discussion lists, mailing lists, related newsletters etc.

You can also use the information you gather to better target your prospects by asking them what interests them or problem they have, this way your offering can be very targeted to their specific area of interest.

These are just a sample of ways to create opt-in email lists.

For more ideas click here..


3. News & Feedback
Have your Say

Now you can have your say! Checkout the forum at www.mklink.com/forum In addition, we will be adding views and questions you send us at the end of this newsletter. Click here to ask us a question or express a view

For help or further information about these articles - click here.

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