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Quick & Easy Affiliation Tips For Companies Wanting Sales Leads
Most people have heard of websites that have affiliates.
(Amazon and Ebay are probably the most well known)

Even if you don't think affiliation is for you, please bear with me. But before that, a basic reminder of what the affiliation process is :

What/Who are Affiliates?
Online, they can be other websites, blogs, social networks, email lists and in fact any online property that drives traffic to your website, usually in return for a reward.

Some people earn a great living selling other people's products by driving visitors to other people's websites and taking a percentage of the sales that are made. Like I said - Amazon is a great example and is how it grew so big so quickly. The attraction for the affiliate is that there's no staff, no stock no returns - all they have to worry about is driving targetted traffic to a highly paying affiliate site.

If you sell products online imagine recruiting dozens or hundreds or even thousands of people to drive visitor traffic to your website and only paying them if they make a sale!

There's loads of free or very cheap software that enables you to do this.

Or you can use an agency like Affiliate Future or Affiliate Window for small companies - Tradedoubler or Commission Junction if you're a bigger company and they'll handle everything for you.

However! This system is not limited to just people selling products online!

What About Companies Wishing to Generate Sales Leads?
OK, the whole affiliation thing tends to work best with online shops because it's so trackable. But what about if you have a double glazing company or are a physiotherapist? These types of business want to generate leads rather than online sales.

Whilst it's not immediately obvious, you can still run a simple but very effective affiliation system. Just as MKLINK do in fact - and it accounts for thousands of pounds of additional extra monthly revenue, yet there's no "Selling Online" as such.

Let's look at a double glazing company as an example. Let's say that they have a website and they would welcome inbound links from other home improvement companies such as roofers, kitchen companies, electricians, gardeners, swimming pool providers, plumbers etc.

These other business owners can be encouraged to put links onto their websites pointing to your website if you reward them for any leads that are produced.

A very simple tracking code can be used and with this - you can see the results with some basic tracking software (e.g. free Google Analytics), exactly where your visitors are coming from and which of those converts into a lead and ultimately into a sale.

If all this sounds complicated - I assure you it isn't. In fact MKLINK can help you set it up, easily and cheaply. As I mentioned, MKLINK has its own affiliate system that we use for our own tracking, albeit basic 'cos I wrote it myself!

Checkout http://mklink.com/affiliate_signup1.php to see how it works for me.

MKLINK regularly pays thousands of pounds to people that send visitors to our website months or years ago because we successfully track where the original email signup came from that eventually converted into a happy client. The more I payout, the more revenue we make!

So even if you don't "sell online" as such, the main thing to remember is that you can have a website that you can encourage many, many other people to link to and drive traffic to - even if it's only a lead generation type website. (Successfully and on a commission only basis)

You can decide to pay commission on a per visitor, per lead or per sale and this depends on the nature of your business. You're in complete control.

As you know, I keep banging the drum about having regular contact with your prospects and clients and building up a mailing list.

Here's a great opportunity to leverage other people's mailing lists by asking to be mentioned with a tracking link which rewards the mailing list owner for any leads or eventual sales. (Get in touch for more details)

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'til next time,
Mike Knight - MKLINK Internet Marketing Tips.