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Has Your Website Dropped Ranking?

My website has disappeared! I've lost my Google Page Rank! I'm nowhere to be found!

This is the cry we hear often at MKLINK from people that haven't been careful or consistent.

What happens to Websites that have dropped in the Search Engine Ranking Positions(SERPS)?

This can be for any number of reasons.

Very often it's because Google has changed one of it's key algorithms which means that the factors that were keeping your website ranking in place before the change are no longer valued as highly.

Google changes its algorithms frequently to try and offer better results for visitors and no doubt also to keep SEO people guessing. After all, their search algorithms are a closely guarded secret.

It might be that the backlinks that you have to your website are no longer considered any good. This often happens when Google re-indexes your site and it's database of valuable sites has changed. Directories and indeed any other site that have too many links coming from them are considered low value and consequently as more links get added, their value drops further.

Reciprocal links very often suffer from this shift in perceived "Google Value"

It might be that your website hasn't been updated recently. With the advent of Google Caffeine, regular updates are more important than ever to maintain good rankings.

Possibly Google thinks you're trying "black hat" techniques. They could include having text on your page the same colour as the background("invisible text"). Maybe your meta-tags contain the keyphrase too many times - or indeed the body copy can have the key phrase too many times.

Remember that there's a difference between blacklisted and just penalized.

Best Defence
The best defence against losing your ranking is getting quality backlinks from a site with a decent page rank itself. Quality is better than quantity, in my opinion. Low value links will lose even more value over a period of time and become obsolete but links from highly respected sites will always maintain a good support for your PR.

I keep saying that in order to encourage good links you need good content. Remember : You are what you publish! Give away great content & update it regularly and you'll be a lot more robust.

If you haven't got time to do it then get someone else to do it for you - it is worth it in the long run. If you need help getting great content written consistently for you then just get in touch - it's part of what we do!

Find out what we can do for you today at http://www.mklink.com/getstarted

'til next time,
Mike Knight - MKLINK.