A
Subtle Benefit of Adding Audio
Why
Bother?
We
live in a multimedia age and we are multimedia creatures.
Listening is part of life for everyone that is fortunate enough not to
be deaf.
One very good reason that you might at least want to test adding audio
out for yourself is that it may well increase your conversion rate.
So you'll
get more sales for the same cost.
I'm not saying it will, I'm saying it might.
You'll have to test for yourself to see whether or not it does.
I mentioned quite recently some tips and ideas about using YouTube to
video clips on your website. Well, if you're an ugly bugger like me then
maybe adding audio clips is the next best thing!
There are
various bits of software and things you can use to add audio clips to
your website. Many of these use FLASH to create buttons and then streams
sound.
Perhaps it's just me but I don't really like them.
Personally, I find it just as easy to make a little animated GIF image,
record whatever it is that I want to record, save it as an MP3 file and
link it up directly.
Anyone who wants to listen to the clip will be able to play, pause rewind
or stop with whatever software their PC uses and is involed when clicking
on the image.
If I visit a site that starts playing someone's voice or audio straight
away without asking me first to click a button, I almost always leave
the page straight away as it can annoy not only me but also the person
sat next to me.
(Again - your customers may well be different to me so don't take my word
for it - you'll need to test this for yourself)
However,
one bit of software that won't cost a bean and is fantastic is audacity
it's available at http://audacity.sourceforge.net/
This will
enable you to edit your recording by getting rid of background noises,
coughs or splutters or indeed increase quiet parts of the recording and
generally cleanup your audio. There's a few special effects as well and
it's fun to have a play with it.
As anyone on my internet marketing training course will appreciate, I
mumble and stumble a lot so this software comes in very handy before my
recordings are posted out on CD-ROM or published to the web.
Selling AWAY from your Website.
However, the main reason that I like to add audio to my website and make
some sample seminars available to visitors is that life is very hectic
these days.
Consequently, I don't really expect everyone to be listen to me at work
or even read my website at work.
As lots of people on my training course have said how useful it is to
be able to listen to me whilst driving to work on their CD Player or walking
along using their IPOD, I make samples available to potential members
as well.
This is exactly
why I offer a 45 minute AUDIO entitled "7 Internet Marketing Secrets"
which anyone can download and listen to once they join my mailing list.
It's at http://www.mklink.com/free/Seven_Strategies_Seminar.mp3
if you haven't heard it yet by the way.
Anyway, what this means for me is that people can learn the the benefits
of what I offer about increasing their internet marketing knowledge, away
from the office or indeed a PC if they wish.
How useful would it be able to sell to your clients when they are AWAY
from their computers as well as when they're on your website?
And when I say "Sell" I don't mean a 20 minute list of how marvellous
your product or service is. I mean simply letting potential customers
know all the things that your product or service can do and listing the
benefits.
It's simply another dimension to helping yourself by helping other people.
If you help them they'll want to listen to you.
Conversly, If you're just selling without helping then they won't.
Not surprising really.
So, here's a thought.
Get a Microphone(they
start at less than a fiver) - or just use an existing webcam.
Download the Audacity Freeware.
Give your potewntial customers some useful tips and benefits of using
you.
Why not give it a try?
Until next time...
- Checkout http://www.mklink.com/training/
to get More Tips & Advice.
'till next time,
Mike
Knight. MKLINK Internet Marketing
Tips
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