A
Killer Backlink For Your Website
Checkout http://www.mklink.com/getstarted
for more internet marketing tips.
How to
get
the best Backlinks for Your Google Ranking.
Ok, so you
know by
now how important inbound links are to your website's search
engine ranking.
And hopefully by now, you'll have made sure that your site is
linked on
the appropriate directories and sites for your
industry.
Even better,
you'll
be creating fresh content and getting articles written. Either
you're
doing the articles yourself or you're getting someone else to do
them
for you...but either way, they're getting done right?
But that's not my point today.
The point I'm making is that people very often ask me how to get
links
from other, relevant websites without going to link farms or
paying people
directly.
Well, here's an idea to try.
Most people engaged in article marketing are hell bent on getting
their
articles into the article directories so that they benefit from
all the
back links on the sites that they are syndicated on. Great -
nothing wrong
with that.
But - what if you want to get a great back link from a specific
high page-rank
site?
Well, why not write an article , specifically for them!
It's not as daft as it sounds..let me explain why.
Let's say that
you
sell a herbal product that cures smelly feet. I don't know if one
exists
- I'm just making this up.
So, you've got a nice, niche little business and you need some
good back
links.
Well, what
about some
of the bigger "fish" out there, with their big websites,
lots
of traffic and hopefully a decent page rank that'd be worth
linking from?
Here's what
you do
: You approach them, tell them that you'll add some great value to
their
website in the form of great help, advice and tips, in return for
a link
back to your specific product. Of course this works for service
businesses
as well - there's almost always synergy to be found.
Caveat:
It is IMPERATIVE that your articles are professional, useful and
NOT BLATANT
ADVERTS. Otherwise, even if you are allowed the first article, you
won't
be invited back.
You could do worse that write some sample articles, using the
prospect's
name dropped into the article a couple of times.
Psychologically, they'll be more likely to take
"ownership"
of the idea when they see that the article makes them look good
and has
their name associated with it.
Send off the samples and see what comes home to roost. At this
stage,
you haven't agreed any kind of exclusivity so you can effectively
mail
the same article to several prospects and simply change the name
within
the article.
If one of them sees the value in you adding content to their site
for
zero cost(you might even consider amortizing them for any traffic
they
send because this can be measured without affecting the link value
by
NOT using a direct affiliate link) then you've scored ....possibly
big
time.
Plus - if
no-one takes
the article from you(i.e. Clarke's Shoes or Hush Puppies don't
play ball
for example) then just stick it on your website and you'll at
least get
the search engine optimization benefit from it, so you've recouped
your
"time investment".
By the way,
I'll be
running another teleseminar about article marketing
soon.
Until
then, visit http://www.mklink.com/getstarted/
'till Next
Time,
Mike Knight. MKLINK Internet
Marketing
Tips |