Commenting on Blogs and Forums
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A Great Way to Make Yourself Part of the Community.
I often get asked by people what they should put on their blog.

By the way - if you haven't got a blog then get one!
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Anyway, the simple answer is to do some research first. Find out what other people are doing. Given that the internet is a big place and there are lots of people blogging away, try and find a niche about your products and services that you can write about on a continual basis via your blog or Twitter or whatever.

That's yet another reason I mentioned recently it's a good idea to focus on niches.

Whilst you're in your 'research' phase and looking at other peoples' blogs, you can start to see who the real players are. Blog Search Engines like technorati.com help you to find the categories of blogs that you're looking for.

Commenting on other blogs.

After a while, it's a good idea to start commenting on other people's blogs.
When I say commenting, I mean adding comments or questions of value - not simply trying to get links back to your own site or blog as often there's a no-follow tag anyway.

The idea is that in the 'blogosphere' life is usually less formal than on regular business websites. This means bloggers are more receptive to linking and helping each other out.

This policy of adding value to other people's blog in your industry will be repaid when you have your on blog and you know other bloggers that would want to link to your blog because you are giving information that will be beneficial to their visitors as well.

Most people do all of this the other way round. They have a business selling mortgages or business loans or office equipment and all they do is blog about their stuff - a complete waste of time for the most part as there's no leverage.

Far better to be king of the blogs in a small niche and then be an integral part of the blogging community and so gain the leverage of other people's information and networking.

Leverage Benefits of Blog Research

Of course, the additional benefit of researching other people's blogs and commenting on them and in turn updating your own blog is that you'll have plenty of material pre-written for your email communications and also fuel for article directories if that's part of your strategy as well.

You can make huge improvements to your web marketing simply by getting the right advice.

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'till next time,

Mike Knight.