Google Website Optimizer
Google Website Optimizer – Improving Conversion Through Testing
For many of us, once we have a website or we are using Pay per Click such as Google AdWords we only tend to think about making changes to things when we have some new information or offers that we want to publish. The fact is however that it is rare to get everything right first time form a conversion point of view i.e. how many of your web page visitors or those who click on your AdWords adverts actually go on to buy something, download something, fill in your contact form, call you etc. How well your web pages and landing pages ‘convert’ is vital to your business and can be improved.
A/B Split Testing
For both A/B Split and Multivariate experiments it’s worth remembering that:
How Do I Set It Up?