Conversion

Efficiency of a website = Traffic(visitors) x Conversion (%)
Conversion means the percentage of your website visitors that have either turned into a lead or a sale within a given period of time.

Traditionally, website owners spend most of their time trying to increase traffic and consequently the conversion factor is often either forgotten, ignored or given a low priority.

It is obvious from the above equation however that conversion is equally important as Traffic and therefore must be looked at with equal merit.

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