Pay Per Click

Google lead the way in this – although Overture (representing a mixture of other search engines) offer a considerable exposure too.

PPC enables to client to choose a budget and choose key-phrases and literally dictate where a link to their site will appear within the search engines – albeit on the sponsored links. These sponsored links are paid for – with the highest bidder going to the top.

If you are in a niche market therefore, your choice of key phrases can be in pole-position for pennies and can start earning revenue straight away. The disadvantage with mainstream key-phrases is that conversely, good exposure may prove expensive.

The benefits of ‘PPC’ include:

• VERY QUICK marketing to your TARGET AUDIENCE.

• Off and On-able! You can try a campaign for an hour a day, a month etc!

• Ability to impart offers/warnings etc VERY QUICKLY.

• Measurability. You can easily see which key phrases are working, how much you’ve paid and what the costs are. This, in conjunction with your web-stats and sales figures will allow you to calculate precisely how much each sale has cost you via the web.

Click here to ask us about creating an independent a site-report for you!