Monitoring Rankings & KPI's
If you ran your business without knowing if you are making a profit
or a loss, without knowing what your conversion rate from lead to end
sale is, what your margins are etc, then at worst you will lose your
business sooner rather than later, at best – your will never earn
its true potential. A bit like playing cricket without keeping score!
Your website is no different.
Fortunately, due to server stats, you can very accurately monitor daily,
monthly or yearly such things as how many unique visitors your website
receives. What page(s) they looked at. What images they looked at. Which
page they entered on – which page they left on. What time of day
or night they arrived. What search phrases they used to find you. What
referring site they used to arrive at your site. ...and lots More!
With a little experience, you can build up a picture of how well your
website is doing from your server stats. This needs to be monitored
regularly – to ensure that you are getting the best return on
your marketing investment – whether it be advertising, paid-for-inclusions,
search engine rankings etc.
We can monitor various KPI's(Key Performance Indicators) on your behalf
plus produce a search engine rankings report every month. We can then
advise you how ‘healthy’ your website is in terms of return.
For more detailed monitoring of KPI’s – we’ll need
to ask have access to your sales figures – including average transactional
sale, profitability, frequency and the suchlike. Armed with this –
we can advise on how profitable your website is. Otherwise – you’re
simply flying blind and have no idea what you’re doing!
The benefits of ‘KPI Monitoring’ include:
• Increased profit. Once you know what your profitability
is – you can do something about it!
• Keeping costs to a minimum. Rather than blindly
throwing your money at certain projects – you can keep costs as
low as possible.
• Test & Measure! Again, by knowing what
works and what doesn’t – by monitoring your server stats
and sales figures – you can experiment to see what works best.
Other KPI’s we can measure include inbound links(a measure of
your website’s popularity), Download speed(Keep this a fast as
possible) – we will discuss this with you further.
Click here to ask us about creating
an independent a site-report for you!
