Keyword Rich Text Heavy Pages
In order to get leads and sales from your website, you need to get visitors.
Traffic. Quality Traffic to be precise.
The more targetted and qualified the traffic - the higher your conversion rate
will be.
One very effective and cheap way to do this is to get the search engines to
list your website in the natural listings.
As we all know, there is an art to optimising websites and half the battle is
to make your website visible and search engine friendly, yet not look to horrible
for 'human' visitors.
This is Where Text Heavy Pages Come in.
They're designed to pull as much traffic from search engines as possible, by
having lots of relevant content about the subject matter that you're trying
to promote. They ain't pretty and won't win any design awards
...but that doesn't matter - the rest of your website can look 'pretty'.
The object of the exercise is to encourage the search engines to rank your website
higher and consequently get more traffic. Any human traffic that arrives at
the Text heavy Pages will see lots of links that take them to the more attractive
parts of the site - and go there accordingly.
Don't get me wrong - I'm not advocating writing pages of 'Spam' text to try and fool the search engines. Indeed these pages should be researched and contain well written copy that not only makes sense but offers value too.
It's just that graphics are kept to a bare minimum and the pages are as search
engines friendly as possible.
The benefits of ‘Text Heavy Pages’ include:
• Highly Targetted Traffic coming to your website.
• Easy to Update. As the pages don't contain any images,
movies, FLASH, or complex navigation - you can update them easily.
• Increased Search Engine Rankings/Exposure. .Give the
search engines what they want!