Hover -Ads
Love them - or hate them they Work!
What are they?
In English, it means that they are like pop-up's but pop-up blockers don't
stop
them as they are technically a different technology.
Specifically, they are a moving layer that is written in Javascript, designed
to attract the attention of the user.
Whilst they are controversial, I can state categorically that they increased
my conversion rate
i.e. the amount of people that joined my email newsletter by 178% overnight
- so mine is staying!
The benefits of ‘Hover Ads Include:
• Present Pop-Ups The Pop-up Blockers can't stop them.
• Attract Attention. If you have something important
to say, newsflash or special offer - they
are very attention grabbing.
• Increased Conversion Rate. Always text & measure
of course, but they work
more often than not.