E-Commerce

Allowing visitors to buy products and services online.

This is an extremely inexpensive way to create a 'shop' that is open all the time and available to anyone online in the world. Products and services can be continuously updated and success measured electronically. Overheads are relatively tiny.

No other method of commerce has changed so radically since trading began.
Your visitors can browse your products at their leisure and have the advantage of having as much information about the products as you can give them, to help them decide which features and benefits suits them best.

Unlike a physical shop – you don’t necessarily have to have the products in stock! You can ‘Drop Ship’ – which means hat you don’t even touch the products if you don’t want to – they are shipped straight from the manufacturer. Not having products in stock also has the advantage of being able to offer products and gauge the response before buying in bulk etc.

There are various ways of taking payment online. Paypal, WorldPay, NetBanx, Protx and various others – all offer gateways to process credit card and debit card payments. The more popular ecommerce software packages integrate seamlessly with these portals.

Benefits of Ecommerce include
• Expanded Reach. Your products can be seen and bought across the world! You can sell products that you have never stocked before and try different markets.

• Reduced Overheads. Because you don’t have to employ sales people, buildings, car–parking etc for a virtual shop – there overheads are correspondingly lower.

• Increased Visibility. Research shows that people research prior to making any purchases. Therefore, if your site is informative – you maximise your chances of making a sale.

• Provide Customers valuable information about your business.
Easy to find contact information, store hours, product information, and answers to common questions all add to creating a positive customer experience.

• Never Close. Your store can operate even when you are asleep.

• Collection of Customer Data
eCommerce by the very nature of the transactions, automatically collects valuable customer data and relates purchases to that customer. You can leverage this information to increase future sales from your customers.

• Ecommerce is ideal for niche products. Historically, niche products can be difficult for your customers to source. The Internet(i.e. YOUR website) is the PERFECT place to sell them)
Customers for such products are usually few.

Click here to ask us about creating an independent a site-report for you!